- Developed and executed marketing communications strategy: media planning, PR plan, SMM; - As press-office lead created regular newsbreaks and initiated publications in tier 1 media outlets: Forbes, Vedomosti, RBC, RBC Pro, The bell, Kommersant, etc; - Developed and implemented social media strategy for the company (Telegram channel, Linkedin, Facebook) - Developed and implemented a media campaign in tier 1 media - Selected contractors for SMM implementation - Developed concepts for clients events for the company with luxury brands partnerships; - Created a pool of loyal business media, achieving PR coverage KPIs Achievements: - Reached and maintained a high level of regular publications in tier-1 media - Investment portfolio (Swiss bank) client acquisition through personal network

- Developed and implemented digital marketing and communications plans for the following markets: Russia, UK, Italy, Southern Europe; - Developed and managed marketing budgets; - Created and executed annual PR strategies; - As press-office lead created regular newsbreaks and initiated publications in tier 1 media outlets: Forbes, Financial Times (Vedomosti), RBC, Kommersant, Financial Times UK etc; - Participated in global SMM strategy development and implementation; - Worked with Brand ambassadors: tech businessman, sport superstar; - Took part in new CRM system implementation; - Worked closely with retailers on marketing strategy implementation in alignment with sales KPI; - As a member of global MarCom team was in charge of global marketing strategy development; - Created concepts and implemented clients' events, collection presentation, media events, press-tours; Achievements: - Created and implemented concept of SIHH 2019 world watch salon. Animation concept was developed by Russian agency and then shown during SIHH 2019 show in Geneva. More than 2000 of show visitors took part in animation. Data further has been used for advertising; - Attracted brand ambassadors: NHL hockey super star and Forbes tech businessman as brand ambassadors. As a result of SMM campaign together with ambassadors traffic to brand website increased +76+ over 6 months; - Organized several clients private events: regular visits to watch manufacture in Fleurier, jazz festival in Montreux, Bugatti supercar presentation in Paris, private dinner in Moscow bringing 2 Michelin star chef Akrame Benallal for private collectors dinner with Forbes list participants; - Built from scratch PR and marketing structure in the company; - Created loyal media pool in frame of limited marketing budget across markets: Russia, UK; - Built strong supportive relationships with publishing houses with significantly increased discounts for media buying;

- Managed launch of the web-platform; - United and managed team of the top watch and jewelry journalists to work on the web-platform content; - Created, developed and implemented digital marketing campaign; - Worked closely with watch brands on their integration into the platform: selected watch assortment, integrated into platform, promoted, set-up omni-channel sales process; Achievement: - Convinced and integrated into e-commerce platform all main watch brands on Russian market in 2017 with results in sales

- Developed and implemented brand marketing strategy for Russia and CIS markets in alignment with sales KPIs; - Developed and implemented brand media campaigns and events: sponsorship, brand ambassadors activities, presentation of the new models, collections, boutique & corners opening; - Created and controlled of marketing budget; - As a press-office lead was in daily media contact, initiated and maintained PR-coverage: editorials, photo-shootings, interviews, special projects; - Coordinated regional retailers on PR and advertising subject, brand promotion in order to achieve sales KPIs; - Worked closely with brand ambassadors: sport and music super stars; - Organized and managed several events: clients and press-tours visit to watch manufacture in Le Locle, presentations in Paris, Geneva, Basel, Switzerland, Kiev, Almaty; Achievements: - Increased PR coverage: 2012: +750%; 2013: +352%; 2014: +107%; - Developed concept and managed brand store grand opening in TSUM: media and PR campaigns; TV coverage including Perviy channel, Russia-2, NTV; clients invitation; - Developed PR-campaign in order to sell limited edition for Russian market, 250 pieces were sold-out; - Adjusted the range of sales in ratio: 70% of bestsellers and 30% novelties in order to maintain sales KPI in alignment with product delivery; - Developed and integrated full digital media plan which gave us best-selling month as a result with accumulative effect. In 2014 it was outstanding for watch brand; - Built PR and marketing structure in the company from scratch; - Built loyal media pool in frame of limited budget;

- Initiated and maintained public relations for the brands: Johnson’s baby, Baldessarini; - Interacted daily with federal and regional media: initiated publications and maintained PR coverage KPIs; - Worked intensively on achieving PR coverage KPIs; - Developed concepts and managed press events; - Worked on copywriting of press releases, articles, expert comments; - Prepared and coordinated reports and financial documents; Achievements: - Built loyal media pool; - Created and managed anti-crisis PR campaign for Johnson's baby brand: urgently created and implemented PR-strategy to neutralize the threat for the brand's image done by competitors;