Remote Head of Marketing | Strategic Digital Growth Leadership

Are you a results-driven marketing leader with a talent for transforming strategic vision into measurable business growth? We're seeking an experienced Head of Marketing to spearhead our digital marketing initiatives, optimize conversion funnels, and develop innovative strategies that drive revenue while strengthening our market position in today's competitive landscape.

About the Role

As Head of Marketing, you'll take ownership of comprehensive marketing strategies that align with our organizational objectives and deliver exceptional results. Working remotely with a talented team, you'll manage budgets, orchestrate campaigns, analyze performance metrics, and identify untapped growth opportunities in a dynamic digital environment.

Key Responsibilities

- Develop and implement comprehensive marketing strategies to drive online sales growth and increase overall profitability.

- Plan, allocate, and manage marketing budgets efficiently to maximize ROI across all channels.

- Launch and coordinate strategic promotional activities and campaigns to boost brand awareness and customer acquisition.

- Initiate and oversee targeted Push/SMS/Email marketing campaigns with personalized content to increase engagement and conversion.

- Analyze campaign performance and create detailed reports on marketing effectiveness, presenting actionable insights to key stakeholders.

- Manage product assortment and implement dynamic pricing strategies to optimize market positioning and competitive advantage.

- Implement advanced conversion rate optimization techniques, including A/B testing and personalization across the customer journey.

- Monitor competitor activities, industry trends, and market conditions to identify strategic opportunities and potential threats.

- Discover and capitalize on new growth opportunities through sophisticated market research and customer data analysis.

- Lead and mentor marketing team members, fostering an environment of innovation and continuous professional development.

- Collaborate effectively with cross-functional teams to ensure alignment between marketing initiatives and broader business goals.

Required Skills & Experience

- 7+ years of progressive marketing experience with at least 3-5 years in a senior leadership position.

- Proven track record of developing and executing successful digital marketing strategies that deliver measurable business results.

- Advanced analytical capabilities with exceptional proficiency in MS Excel, data visualization, and marketing analytics platforms.

- Experience with contemporary marketing automation tools and CRM systems (HubSpot, Salesforce, etc.).

- Demonstrated expertise in conversion rate optimization, funnel analysis, and customer journey mapping.

- Comprehensive understanding of digital marketing channels including paid search, SEO, email marketing, and social media.

- Experience managing substantial marketing budgets with a focus on efficiency and quantifiable returns.

- Strong project management skills with the ability to orchestrate multiple initiatives simultaneously.

- Bachelor's degree in Marketing, Business Administration, or related field; MBA is considered an advantage.

- Outstanding communication skills with the ability to articulate complex strategies to diverse stakeholders.

- Proven ability to thrive in remote work environments with distributed teams.

Nice to Have

- Experience in e-commerce or SaaS marketing environments.

- Knowledge of advanced marketing analytics and attribution modeling.

- Proficiency with business intelligence tools like Tableau or Power BI.

- Experience with international marketing campaigns across diverse markets.

- Background in growth marketing methodologies and demand generation techniques.

- Understanding of UX/UI principles and their impact on conversion optimization.

- Professional certifications in Google Analytics, Digital Marketing, or related specializations.

Why Join Us

Join our forward-thinking company and make a significant impact on our growth trajectory. You'll enjoy the flexibility of remote work while leading impactful marketing initiatives that directly influence business outcomes. We offer competitive compensation, professional development opportunities, and a collaborative culture that values data-driven decision making and creative problem-solving. Become part of an innovative team that's transforming our industry through strategic marketing excellence and cutting-edge digital approaches.