Senior Business & CRM Analyst | Remote Analytics Expert

We're seeking an experienced Senior Business/CRM Analyst to join our global team on a full-time remote basis. In this role, you'll transform complex datasets into actionable business insights, optimize customer relationship management strategies, and drive data-informed decision-making across marketing and product initiatives. This position requires a strategic thinker who can blend technical expertise with business acumen to deliver impactful analytics solutions.

Key Responsibilities:

- Develop comprehensive analytics frameworks to evaluate marketing campaigns, customer journeys, and product performance metrics.

- Design and implement robust CRM strategies to enhance customer retention, engagement, and lifetime value.

- Create advanced data visualization dashboards to communicate insights effectively to stakeholders.

- Optimize customer segmentation models to improve targeting and personalization efforts.

- Analyze user behavior patterns to identify opportunities for product enhancement and feature development.

- Collaborate with cross-functional teams to translate business questions into analytical frameworks.

- Monitor key performance indicators and provide data-driven recommendations to optimize business processes.

- Lead ETL process improvements to ensure data accuracy, consistency, and accessibility.

- Develop automated reporting solutions to streamline analytical workflows.

- Identify trends and patterns in customer data to inform strategic business decisions.

- Conduct cohort analyses to understand user retention and churn factors.

- Evaluate marketing channel efficiency and recommend optimal budget allocation strategies.

Required Skills & Experience:

- 3+ years of demonstrable experience in product, marketing, or CRM analytics.

- Proven expertise working with CRM systems and implementing data-driven customer relationship strategies.

- Advanced SQL proficiency with experience querying large-scale databases like Oracle 19c, Hadoop 3.3+, and Vertica 12.0+.

- Strong working knowledge of contemporary analytics platforms including Appsflyer, myTracker, Amplitude, Firebase Analytics, Mixpanel, Google Analytics 4 and AppMetrica.

- Experience with modern data visualization tools such as Power BI, Apache Superset, Tableau 2023, Yandex DataLens, Google Looker Studio, or QlikSense.

- Proficiency in statistical analysis and data processing using R (4.2+) and/or Python (3.11+) with pandas, NumPy, and scikit-learn libraries.

- Comprehensive understanding of ETL processes in digital marketing and product analytics environments.

- Demonstrated experience with customer personalization tools and internal CRM communication platforms.

- Strong analytical thinking with the ability to transform complex data into clear, actionable insights.

- Excellent communication skills with the ability to present technical findings to non-technical stakeholders.

- Experience with attribution modeling and multi-touch attribution analysis.

- Proficiency in implementing tracking solutions and defining appropriate event structures.

Nice to Have:

- Experience with A/B testing methodologies and analysis.

- Knowledge of machine learning techniques for predictive analytics.

- Familiarity with customer journey mapping and optimization.

- Experience in the SaaS industry or digital product environment.

- Certification in Google Analytics, Tableau, or related analytics platforms.

- Understanding of data privacy regulations (GDPR, CCPA) and their implications for analytics.

- Experience with cloud-based data warehousing solutions like Snowflake, Google BigQuery, or Amazon Redshift.

- Knowledge of customer segmentation best practices and implementation techniques.

- Background in marketing mix modeling or incrementality testing.

- Experience with CDP (Customer Data Platform) implementation and management.

- Understanding of product-led growth metrics and strategies.

Why Join Our Team:

As a Senior Business/CRM Analyst, you'll have the opportunity to work with cutting-edge analytics technologies while enjoying the flexibility of remote work. You'll collaborate with talented professionals in a culture that values data-driven decision making and continuous innovation. We offer competitive compensation, professional development opportunities, and the chance to make a significant impact on our business growth through your analytical expertise. Our remote-first approach means you'll have the freedom to work from anywhere while contributing to meaningful projects that drive real business outcomes.