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Registration: 28.06.2022

Andrey Salkov

Portfolio

Virtual cards

Product Owner • Project approval with stakeholders • Competitors features research and trends analysis • Customer pain points definition • Technical specifications preparation • Design requirements preparation • Roadmap preparation and subsequent time control • Multifunctional team management (7 persons) • Final product testing • Customer needs analysis and additional functionality development Goals: • The convenience of use • Wallet release • Card is always at hand Functions in details: 2 steps issuing function in mobile app which brings simplicity and ease of use virtual cards. 1 click availability to use from Apple Wallet or Android Pay or mobile app.

Rosneft & BP loyalty program mobile apps

Product Owner • Project approval with stakeholders • Competitors features research and trends analysis • Customer pain points definition • Technical specifications preparation • Design requirements preparation • Roadmap preparation and subsequent time control • Multifunctional team management (15 persons) • Final product testing • Customer needs analysis and additional functionality development Goals: • Source of loyalty program information • Ability of issuing virtual cards • Privat loyalty account information • Gas stations map Functions in details: Mobile apps provides special information for loyalty program members. Virtual cards issuing functionality. Private accounts with additional functions: • Account information and Billing, Account and cards management • Access to personal offers, special functions like bonus exchange service, games, accumulative mechanics, lotteries. • Additional gamification which aimed to involve client in loyalty program

Online web game «Penalty shootout»

Product Owner • Project approval with stakeholders • Competitors features research and trends analysis • Customer pain points definition • Technical specifications preparation • Self development of design sketches • Design requirements preparation • Roadmap preparation and subsequent time control • Multifunctional team management (10 persons) • Final product testing • Customer needs analysis and additional functionality development Functions in details: Implementation of an online web game "Penalty Shootout" (from writing a screenplay / preparing sketches to functionality launch) in order to support the Federal promotion dedicated to the 2018 FIFA World Cup. • 2 play modes: p2p and mvp • Sounds production • 3d models animation • Game logic installation

Skills

A/B Testing
Acceptance criteria
Agile (Scrum / Kanban)
CJM
Confluence
CustDev
Fb Business
Figma
Google Ads
Google Analytics
Google Workspace
Hard skills: User story mapping, Use cases, Acceptance criteria, Agile (Scrum / Kanban), Team management (Resource management), Product Management, Product Vision & Strategy, Product Launch, SWOT analysis (market, competitors), User Research, CustDev, CJM, Unit-economy, MVP, UX/UI Testing, A/B Testing
Jira
Mailchimp
MS Project
MVP
Presi
Product Launch
Product Management
Product Vision & Strategy
Resource management
SWOT analysis
Team management
Unit-economy
Use cases
User Research
UX/UI Testing

Work experience

senior product manager | head of marketing department | Rosneft
01.2022 - 05.2022 |Rosneft
.
Managed a team of 15 internal managers (4 marketing, 2 product, 2 project, 4 analytics, 1 content, 1 designer, 1 smm). Managed a team of 50 external managers and programmers which were participating in SAP project. Created marketing strategy based on digitalization of loyalty program members and approved product and budget and forecasting with stakeholders. Created promotion loyalty program plan in order to achieve the Company's target indicators. Launched a new SAP processing center with a predictive analytics tool which helped to increase active loyalty members by 15% monthly. Launched of Virtual loyalty cards which can be issued in mobile app after registration. Integrated CRM system and analytical tools in order to make deep client base segmentation. Launched new communication tools, install triggers line of communications. Launched federal promotion aimed at involvementness of loyal members (increase fuel sales by 10% in first 2 month, growth of new clients by 5%). Launched Instagram page (40K members for the first week). Made an affiliate network Implemented full content personalization for unic members / separate segments linked to targeted promotional offers and communication chains, Implemented of “mini quests” using a loyalty card in order to receive game achievements and various prizes in Mobile Application. +10% clients growth, +150M rub additional profit, +3% fuel profit increase, strategic KPI’s fulfillment by 5%.
Project manager | Head of remote services department
05.2019 - 02.2022 |ROSNEFT Loyalty
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● Made a research of market trends, analysis of competitors main features, clients reviews on competitors products in order to describe business requirements for developing loyalty program’s websites and mobile apps. Crafted product development strategy. Developed product specs, write user stories, form tasks backlog, manage the prioritization of tasks, control deadlines. ● Managed internal team of 5 managers, 3 external programmers teams - mobile, backend, web. ● Managed websites / mobile apps content. Owned and governed the product performance KPIs. ● Launched several products and subproducts (increase fuel / non fuel sales by 5% annually, additional income from remote services by 100M, mobile clients activity be 35% monthly): online web game "Penalty Shootout", additional service "Exchange of Points" (Aeroflot), Mobile payment service (Yandex, Tinkoff, MKB), "Billboard" website section, Rosneft and BP websites (komandacard.ru | bp-club.ru), mobile apps (Rosneft, BP CLUB) within 2 month development. By the end of the year it became a leading platforms for clients compared to competitors.
coo
03.2016 - 04.2019 |HeartCore.app
.
HeartCore is a Web3 Application focused on inspiring people to develop and maintain healthy habits and thus prolong their lives. It combines handy mobile applications and blockchain assets to simplify and gamify the best training practices.
Business development manager
07.2012 - 02.2016 |«Loyalty lab», loyalty programs developer company
.
Built an affiliate network which can be added & used by all new loyalty programs (>250 partners, +50M rub annual profit). ● managed a sales team of 10 persons. Planned and approved with stakeholders sales budget. ● interacted with the development team, business partners and stakeholders during the entire process of implementing tasks. ● design and launched new product - monthly subscription for partners which gives communication tools with loyalty program’s members including data segmentation tool (+5M monthly). Participated in Product team which made a big product - loyalty program for largest oil company in Russia (made an affiliate network, take part in forming rules and business strategy development). ● implemented Sales CRM system aimed at increasing the effectiveness of the sales department. Made partners effectiveness analysis and developed new promotion mechanics to increase partnership profitability (+2M monthly).

Educational background

Public sector management / Financial economics
Till 2010
Russian Academy of National Economy and Public Administration
SMM management: business promotion in social media
Till 2021
Netology
International Financial Reporting Standards
Till 2009
Ernst&Young
International economic relations / International business operations and Marketing
Till 2012
Moscow State Institute of International Relations

Languages

EnglishProficientRussianNative