French Institute Jordan

Drove brand repositioning efforts and unified all marketing communications while launching a modern website with improved UX. An institution dedicated to promoting the French language and culture in Jordan Key Achievements: ● Revenue Growth: Reduced government financial support reliance from 70% to near self-sufficiency by digitising services. ● Brand Leadership: Accomplished a complete brand repositioning and GTM strategy during a critical period of financial instability, resulting in a revenue turnaround and safeguarding the 60-year legacy of the Institute. ● Business Transformation: Averted potential bankruptcy of the French Institute in Amman, sustaining Jordan's key cultural institution. ● Partnership Building: Managed B2B/G2G tenders, strategic sponsorships, and event-based marketing during a mandated communication blackout following the October 7 events. ● Digital Transformation: Built a free Airtable-based CRM to replace outdated lead tracking by implementing a cloud-based call centre and restructuring the tasks of the team. ● Offline-to-Online Shift: Led digitalisation of French courses and DELF exam bookings, addressing logistical barriers (limited parking). ● Event Management: Organised high-profile cultural events in collaboration with the French Embassy, despite political sensitivities

Konn Technologies

Developed a full-funnel marketing strategy while maintaining a strong digital presence through, content creation, SEO, SEM, social media marketing, and creative outdoor/booth activations. Led website redevelopment and CRM migration from Airtable to Salesforce, which enabled intelligent reporting and data-driven decision-making across marketing and sales functions. Key Achievements: ● Digital Marketing: Reduced cost-per-click from $12 to $0.25 through a comprehensive digital marketing audit and persona testing, increasing MQL-to-SQL conversion to 5%. ● Marketing Team Building: Trained the call centre team on MQL to SQL conversion strategies,resulting in the sale of 14 residential units within one year, a major milestone for a new product in Jordan's traditional housing market. ● Regional Market Leadership: Supported a local proptech startup through seed round milestones, helping Konn meet investor KPIs.