– Conduct Amazon PPC product keyword research using tools like Data Dive, Helium 10, Seller Sprite, POE, and B.A. – Check keyword indexing through H10 index checker and manually. – Track keyword ranks using Rank Radar, H10, and Data Rova. – Create and manage all Sponsored Ad types with bulk upload sheets and manually. – Create and manage the complete product lifecycle for new and existing launches. – Test and analyze PPC campaign performance using Amazon seller central and third-party tools. – Implement Amazon PPC automation and harvesting through API tools like Downstream, XMars, and Scale Insight. - Implement advanced budget control and day-parting strategies. – Create rule books and rules for bidding, negation, ACOS, and TACOS goals. – Implement new Amazon strategies for sales improvement. – Manage and work in US & global marketplaces such as CA, UK, MX, DE, AUS, JP, Italy, France, Spain & UAE. – Provide biweekly, monthly, and quarterly PPC Reporting. – Strategically budget, bid optimization and Budget Allocation – Collaborate with Brand managers and the creative team.

Led a team responsible for the following key tasks: ● Effectively managed PPC campaigns within budget constraints, optimizing for maximum ROI. ● Developed and optimized new and existing product listings, both manually and via bulk files, to enhance visibility and conversion rates. ● Created compelling brand stories, Enhanced Brand Content (EBC), and Premium A+ Content, including the design of Amazon Stores. ● Managed early review programs, Vine, coupons, deals, and other promotional and discount strategies. ● Managed and oversaw operations on Walmart and eBay seller central, and managed listings on Shopify. ● Hunt and analyzed potential products, obtaining necessary approvals and conducting in-depth market research. ● Conducted comprehensive product analysis from various sources using tools like Keepa, Jungle Scout, and Helium 10 for data-driven decision-making. ● Possessed expertise in both Fulfilled by Merchant (FBM) and Fulfilled by Amazon (FBA) wholesale models, Private Label.