— Strategic, operational and tactical marketing planning for 42 branches of a children's theater studio for 5,000 students; — Full cycle lead generation; — Team formation.

— Strategic and tactical planning of the marketing structure in the company (lead generation, logic of landing pages, funnels, SMM, content marketing, positioning of the company; — Search, analysis and control of key contractors for performance marketing (lead generation): contextologists, targetologists, CPA networks, banner networks, bloggers, opinion leaders, landing pages for social media. networks, other; — Analytics and results control: creation of convenient weekly and monthly trackers for important indicators, reduced to key indicators - CAC and LTV (customer value and profit per client for the period). The tables made the control of contractors by key metrics operational and comfortable both for the specialists themselves and for the management; — Budgeting: planning and distribution of the budget for all marketing resources, redistribution depending on the efficiency of a particular source within the seasonality of demand.

● Implementation of a marketing strategy using targeted advertising, media planning, fulfillment of goals and objectives of each level of the marketing funnel, creation of visual and textual content for advertising, analytics of the effectiveness of advertising campaigns, content planning, SMM, copywriting. Experience peculiarities: ● Building a targeting strategy from scratch, working with large budgets and massive campaigns for several countries and dozens of regions at once, deep immersion in analytics.

● Supervising the marketing structure in the company - drafting marketing strategies, media planning, targeting, content planning + management (online advertising, copywriting, a system for collecting and processing applications, content and event marketing, working with bloggers (opinion leaders), performance analysis, budgeting). Experience peculiarities: ● Working with large budgets (top 5 VK advertisers), KPI growth (direct contracts) by ~ 100% per year.

● Creation of the entire marketing structure in the company - targeting, content planning, copywriting, a system for collecting and processing applications, event marketing, working with opinion leaders, analytics. Experience peculiarities: ● Art school: increasing the number of students by 10 times per year (16 -160), taking large positions in a niche (the largest private art school in Minsk), gaining high recognition of the studio, creating prerequisites for the further effective development of the company.

● Turnkey web marketing complex: target, contextual advertising, SMM, planning, analytics, lead collection and processing system.