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Senior
Registration: 13.08.2025

Alisa Khurtina

Skills

Product Management
Product Planning
Product Leadership
iOS
Android
CRM

Work experience

Product Manager
since 07.2023 - Till the present day |Apliteni
Product Management, Product Planning, Product Leadership
Summary: ● Transformed team structure from functional to autonomous cross-functional teams, implemented a metrics-driven approach, and accelerated release cycles by 5x. ● Focused on delivering measurable business impact through product decisions and ensuring predictable value delivery to users. Key Responsibilities: ● Defining and maintaining the product vision, developing strategy, and setting key product development goals. ● Designing effective team structures and processes to improve speed and quality of delivery. ● Building a systematic approach to user engagement: conducting interviews, analyzing feedback, and testing hypotheses. ● Managing the full release cycle: planning, quality control, and transparent communication of changes. Some of Achievements: ● Accelerated the release cycle by 5x — from ~1 month to ≤1 week — by introducing automated testing, iterative delivery, and process optimization, improving predictability and reducing risks. ● Restructured the organization from functional to autonomous cross-functional teams, enabling faster decision-making and more effective collaboration. ● Implemented a metrics-driven product development approach where each hypothesis has measurable outcomes tied to key business metrics. ● Established a rapid feedback channel through an alpha user group and regular customer interviews, speeding up hypothesis validation and product improvements. ● Increased transparency of releases by introducing clear changelogs and release notes, improving user awareness and engagement.
Project Lead
09.2019 - 09.2023 |FunBox
Product Management, Product Planning, Product Leadership
● Hiring, mentoring and leading a team of PMs. ● Sharing experience with a whole team. ● Troubleshooting. ● Helping with solving all types of problems. Some of my achievements: ● Organized the interchangeability of managers during their vacations and illnesses. ● Took an active part in the creation of a management community that allows managers of different projects to share their experience and problems. ● Made a presentation to the management department, sharing my experience in writing a good story, telling what should be in it and why. ● Spoke at a meetup on the topic “Best practices for planning and managing customer expectations”. ● Headmanager almost forgot about the existence of my projects, since there is no need to escalate problems to him, everything is successfully solved without his participation.
Senior Project Manager
04.2018 - 09.2019 |FunBox
Product Management, Product Planning, Product Leadership
I've worked on a huge multi-module system for one of the largest mobile providers. Achievements: ● Organized and coordinated the splitting of the monolith into microservices. ● Set up work between multiple teams. ● Implemented a convenient and efficient way to collect requirements and conduct sprints with the customer. ● Increased the number of purely technical tasks performed. Convinced the customer of the importance of refactoring.
Analyst / Project Manager
04.2011 - 04.2018 |FunBox
iOS, Android
Projects I've worked on: ● Different WEB project (for example, Dating website). ● Different Mobile Apps for iOS and Android (games for kids, geo and sport apps).
Analyst
03.2009 - 04.2011 |IMT
CRM

Educational background

Specialist
Russian State University of Tourism and Service

Languages

RussianNativePortugueseElementaryEnglishUpper Intermediate