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senior
Registration: 31.03.2022

Andrei Boiko

Skills

Product Management
Scrum
Agile
Project Management
Atlassian
Jira Atlassian
Confluence
Kanban
Start-up project
Customer Development
B2B

Work experience

Product Owner
since 08.2023 - Till the present day |HunterSales
Market research, Crisis Management, CustDev, Team, Agile, Jira, Grafana, Data Analyst
● Product Ownership - an analytics platform for marketplace sellers: Took over project management during a crisis, when the platform was not functioning, clients were demanding refunds, and the team was not receiving salaries and the servers were not paid. ● Market Research: Researched the market dynamically, both by sellers and by competitors (analytics platforms), and by money and intersections, and by why clients buy. Lots of insights from such research. ● Crisis Management: Resolved a crisis situation, retained key employees, hired new professionals, fired ineffective employees, paid for servers and optimized the platform architecture. ● Successful Recovery: Brought the platform into profit, returned some of the clients who left. ● Customer Development: Actively interacted with clients, conducted qualitative and quantitative research to improve the platform and meet user needs. ● Tracked metrics including: CAC, LTV, ARPU, DAU, MAU.
Product manager / owner
05.2021 - 08.2023 |Seowork / Dataforce
Confluence, Jira, Figma, Miro, Intercom, ProductBoard, Mixpanel
Product approach in development of analytics platform: 1. Identified user needs through surveys, interviews and feedback channels. Full-fledged CustDev. Conducted quantitative and qualitative research, in-depth interviews and surveys. 2. Formed hypotheses and described tests to test them. 3. Prioritized backlog on the basis of: users want it, it is a must have in the market, "we have confidence that it is necessary" and complexity. Used Kano Model, ICE, AARRR to prioritize. 4. Did product description of features, components as PRD and CJM in Confluence and Miro and did product advocacy. 5. Wrote User-story in Jira and started specific tasks for designers, front- and back-developers. During the design phase, prepared several layout options with designers to conduct user surveys and scoring to select the best solution. 6. Participated in the testing of features before rolling them out for production together with the testers. Managed tasks for revisions. 7. Made knowledge sharing for team and users after release with instructions. 8. Managed a development team of over 20 people. 9. Data-driven approach in making decisions based on metrics: - Product metrics (e.g. Daily Retention, LTV or % converting from demo to active paying, etc.) that speak to the product itself; - Growth metrics (e.g. DAU, MAU, Gross Profit, etc.) give insight into the business that is built on that product Achievements: 1. Completely worked out and brought to release more than 10 new features. 2. Releases of more than 40 screens with modifications and translation to SPA, including the English version. 3. updated navigation in system in order to transfer traffic from different modules. 4. Conducted over 20 in-depth interviews with users and over 60 surveys. 5. Cleaned up the English version of the platform interface. 6. Introduced task time estimation in the development unit, improved the efficiency of the development unit.
Product manager
12.2016 - 05.2021 |iB2B content agency
Yandex Metrika, Webmaster, Google Analytics, Trends, Power BI
Job Responsibilities: 1. Customer Development with clients - companies. 2. Formulation, hypothesis testing. Analysis of results. 3. Work with key clients: analysis, strategy development, consulting, marketing, Sales channels, website support and promotion, content development, SEO promotion, Management, implementation of the call-center. 4. Competitive analysis, strategy, promotion, advertising, article writing, SEO. Built A working structure. 5. Formed a team of professional journalists, editors, seo and technical specialists. Achievements: 1. extensive experience in running projects in various business sectors: telecom, cryptocurrency and blockchain, industry, it-projects, online schools, real estate. Created new directions for big clients. 2. Fully developed and released products in b2b and b2c. E.g. Blockchain and Cryptocurrency Media Portal, Blockchain-as-a-Service for rapid deployment of private blockchain networks in companies, several blockchain betting/forecasting applications. Lots of projects in different industries. 3. Developed and implemented sales system, systematized business processes for production and quality control. Described all the processes and functions from the beginning to the end. Automated the maximum of processes by implementing CRM, nocode services. 5. Created a network of partner contractors. Outsourced non-core functions. Hired and trained teams. Operated in the work: - Yandex metrika and webmaster; - Google analytics, trends and tools; - Similarweb; - Power BI; - Various CRM-systems; Positioning in the results, link profiles competition: Keys.so, Semrush, Ahrefs, Serpstat. Quality of content: text.ru, advego and glavred. Worked with various CMS and designers, systems for promotion, such as promopult.
Director of development and key partners / Product manager
04.2016 - 12.2016 |Alol
Salesforce, Marketo, Strategic Planning, Negotiation, Lead Generation, CRM, Google Analytics, Trends, Power BI
1. Relationship development (negotiation, coordinating terms of cooperation, signing agreements) with partner companies: Ulmart, Wild Orchid, Bustier, Defile, Smile. Contracts) with partner companies: Ulmart, Wild Orchid, Bustier, Defile, Smile. Rainbows, RIV GOSH, Riady and others. Job Responsibilities: - Product management at the relationship level with companies. - Negotiating terms of cooperation and signing contracts. - Accompanying all points of contact of Alol and partners: lawyers, accounting, IT, support, co-promo, marketing. 2. Development of additional company products: Online consultant and Electronic book of complaints and suggestions. 3. Building the processes of the Contact Center of the company (including Lola concierge service). - Selection and training of operators. - Formation of processes of processing of client appeals. - Implementation of reporting, control over the load of the contact center. - Quality control of the contact center.
Director
08.2011 - 04.2016 |NativeOne advertising agency
Salesforce, Raiser's Edge, Tableau, Python, SQL, Power BI, Excel
Created a b2b advertising agency from scratch to attract clients/leads. Responsibilities: Fully developed and produced a sought-after b2b product. Developed and implemented a sales system. Provided all processes and functions from start to finish. Automated a maximum number of processes by implementing CRM. Created a network of contractors-partners. Hired and trained a capable team. Outsourced secondary functions in a controlled manner. Created new lines of business for major clients. Accomplishments: 1. Responsible for results from start to finish. From idea to significant turnover. 2. In the last year, the turnover grew by 30% over the previous year. 3. Reduced expenses by 20% over the last year. 4. Implemented an effective contractor management scheme based on the CPA model. 5. Formed and packaged an in-demand product in the b2b market
Product / Network Development Project Manager
10.2009 - 04.2012 |Yota, Scartel
Scrum, Agile, Jira, Trello, Microsoft Project, Risk Management
Main Functional Responsibility: Organization of 4G (WiMAX, LTE) network development activities in Russia. Job duties: - Construction, launch and transfer into operation of wireless networks; - Developing and controlling the execution of the budgets for the networks construction; - formalizing relationships with partners on the construction and operation of networks; - supporting and coordinating partner activities; - upgrading and fine-tuning partnership management tools (contracts, regulations); - searching for, attracting and contracting with new partners; - organization and control of processes of interaction with the partner within the company; - auditing the quality of work and documentation performed; - searching for cost optimization solutions. Under management development of networks in 8 regional branches. Achievements: 1. Launched the first LTE test and commercial network in Russia. 2. Outsourced the construction and operation of wireless networks. 3. Successfully managed the transition from the "old" to the "new" construction organization scheme, solved organizational and process problems. 4. Supervised and coordinated the work of contractors in terms of planning/status/launch networks. 5. Worked as a true project manager, proactively organizing teams from different departments of the company, partners and contractors.

Educational background

Master of Business Administration (Masters Degree)
2009 - 2012
Moscow Business School
Communications (Bachelor’s Degree)
1997 - 2001
Saint Petersburg University of Communications, Saint Petersburg ACS, Diploma

Languages

EnglishAdvanced