● Worked on a fintech digital product combining product thinking, marketing execution, and project coordination. ● Participated in shaping marketing and product initiatives, defining requirements, coordinating tasks between product, design, technical, and sales teams, and ensuring initiatives were delivered on time. ● Planned and supported performance marketing activities, including campaign setup, creative coordination, and results analysis. ● Monitored key metrics, identified bottlenecks, and proposed improvements to funnels, messaging, and user flows. ● Collaborated closely with internal stakeholders to align business goals, product capabilities, and marketing execution. ● Supported initiatives from idea and hypothesis through launch and post-release analysis. ● Maintained documentation, task tracking, and reporting to ensure transparency and efficient execution. ● Contributed to process improvements that increased team clarity, coordination, and overall delivery efficiency.