• Independent consultant and interim manager for clients from the consumer (retail/OTC), healthcare (MedTech/Pharma), agency (Advertising/PR) sectors • Extensive experience in planning and running workshops; serving as sparring partner to C-level executives; mentor for individual coaching and team bonding; developing tailor-made hybrid training and learning programs • Employing the latest AI methodology with service-design focus to generate customised content for digital marketing, omnichannel communications and brand storytelling to drive customer engagement

• Strategy director responsible for developing creative platforms and omnichannel communication strategies with KPIs, to support clients (consumer, healthcare and technology) with brand building and product marketing activities • Member of the Ogilvy task force charged with developing client training programs and toolkits outlining the “when-and-how” deployment of AI tools to accelerate a strategic planning process and maximise workflow efficiency • Responsible for set up and data interpretation from social listening studies, establishing social media campaigns, and content creation for paid-media activities.

● Member of management team charged with ensuring that agency achieved budget targets, maintained / grew client accounts, acquired new mandates. ● Provided strategic counsel on all aspects of Communications and PR for clients from the fields of Healthcare & Lifestyle; Sports & Wellness; Food & Nutrition. ● Assignments included business unit re-positioning via internal brand ambassador programme; development of communication strategy for multi-stakeholder audience; media strategy with monitoring for European product launch.

• Led cross-functional group (7 FTEs) responsible for planning and execution of new watch collection launch at Baselworld (international trade fair). Most successful product launch in the history of the consumer goods business unit; stand won design award; sales up 34% versus previous year • Developed communication concept for Tokyo flagship-store opening to underpin brand re-positioning initiatives and create a new brand image for the Japanese market. Extensive media coverage secured in all key fashion titles • Led team (3 FTEs) working on strategic brand development (architecture, core and extended values, meaning and positioning) for the consumer goods business unit, feeding off corporate umbrella brand strategy • Directed creative agencies to develop international campaigns driving retail calendar activities – included production of communication tools and collaterals with coherent “look and feel” at all brand touchpoints. Double-digit sales growth seen with both online and offline channels • Responsible for the planning, allocation and tracking of annual marketing communications budget (Euro 10 mil)

● Developed global strategic plan, communications plan and key messages for brand life-cycle management. Very positive feedback from affiliates to roll-out programme / local workshops; product sales grew >30%. ● Coordinated, planned and controlled all activities (budget, exhibition stands, promotional materials, KOL management) for international congresses. ● Prepared quarterly business updates for senior management and investor relations team. ● Drove internal global branding initiative at company HQ to develop and reinforce consistent campaign look and feel across EU/US markets. Initiative received full backing from Executive Board; customised DTC toolkit produced. ● Provided strategic counsel and held training workshops for global brand teams on agency “best practices”, exempli gratia, agency selection via pitches, scope of work, and evaluation of agency output. Workshop NPS between 9-10.

● Collaborated with creative team to develop consumer advertising (food products, retail watch industry, OTC medication, telecoms) driven by market research, environmental scanning and key consumer insights. ● Developed advertising campaigns, branding, and communication strategies for local and global product launches, re-launches and face-lifts. ● Served as interface between clients and internal creative and production departments ensuring timely delivery of materials meeting client budget.