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Registration: 23.11.2022

Semyon Bykov

Portfolio

FXPRIMUS

– Collaborate with cross-functional teams to ensure CRM activities are alignedwith overall business goals and objectives, including segmentation, targeting,and positioning. – Identify customer segments and produce personalized communications toboost engagement and retention. – Analyze customer data to gather insights and influence campaign planningand optimization decisions. – Maintain current understanding of industry trends and best practices in CRM.

Rutube

- Developed and executed a comprehensive customer segmentation strategy,leading to a 20% increase in customer retention. - Introduced personalized marketing automation workflows, resulting in a 25%reduction in customer churn. - Implemented a customer feedback and satisfaction measurement system,resulting in a 10% increase in customer satisfaction scores and a 15%decrease in customer complaints. - Achieved an increase in Telegram followers, growing the account from 1,000 to 32,000 followers, and improved the engagement rate (ER) of the account by5%. - Successfully generated posts that reached over 1 million people, expanding brand visibility and increasing the potential customer base. - Leveraged public speaking and interviewing skills to represent the company at various events and conduct high-profile interviews with guests, resulting inincreased brand visibility, thought leadership, and networking opportunities.

CTC Media, Inc.

- Grew the number of followers on various social media platforms, including a 413% increase in Instagram followers from 36 to 149 thousand followers, anda growth of TikTok subscribers from 5 to 1.3 million. - Increased the average coverage of posts by 205%, resulting in a wider reach and improved engagement with the audience. - Improved the engagement rate (ER) of social media accounts by 15%. - Successfully obtained account verification on Instagram, further enhancing brand credibility and visibility. - Achieved significant growth on Youtube, reaching one million subscribers and establishing a strong presence on the platform (YouTube Gold Play Button).

Skills

smm
CRM
UI/UX Design

Work experience

Senior CRM Manager
since 12.2022 - Till the present day |FXPRIMUS
.
– Collaborate with cross-functional teams to ensure CRM activities are alignedwith overall business goals and objectives, including segmentation, targeting,and positioning. – Identify customer segments and produce personalized communications toboost engagement and retention. – Analyze customer data to gather insights and influence campaign planningand optimization decisions. – Maintain current understanding of industry trends and best practices in CRM.
Head of CRM Marketing
07.2022 - 11.2022 |Coub
.
- Developed and executed effective digital marketing strategies and campaigns worldwide, resulting in increased brand awareness, customer engagement,and revenue. - Established creative and engaging social media strategies that effectively increased brand visibility and engagement on channels such as Facebook,Twitter, Instagram, and Telegram. - Successfully managed the day-to-day handling of all social media channels,including adapting content to suit different channels and driving increased engagement and conversion rates.
Head of CRM Marketing
11.2021 - 07.2022 |Rutube
.
- Developed and executed a comprehensive customer segmentation strategy,leading to a 20% increase in customer retention. - Introduced personalized marketing automation workflows, resulting in a 25%reduction in customer churn. - Implemented a customer feedback and satisfaction measurement system,resulting in a 10% increase in customer satisfaction scores and a 15%decrease in customer complaints. - Achieved an increase in Telegram followers, growing the account from 1,000 to 32,000 followers, and improved the engagement rate (ER) of the account by5%. - Successfully generated posts that reached over 1 million people, expanding brand visibility and increasing the potential customer base. - Leveraged public speaking and interviewing skills to represent the company at various events and conduct high-profile interviews with guests, resulting inincreased brand visibility, thought leadership, and networking opportunities.
Social Media Manager
08.2019 - 11.2021 |CTC Media, Inc.
.
- Grew the number of followers on various social media platforms, including a 413% increase in Instagram followers from 36 to 149 thousand followers, anda growth of TikTok subscribers from 5 to 1.3 million. - Increased the average coverage of posts by 205%, resulting in a wider reach and improved engagement with the audience. - Improved the engagement rate (ER) of social media accounts by 15%. - Successfully obtained account verification on Instagram, further enhancing brand credibility and visibility. - Achieved significant growth on Youtube, reaching one million subscribers and establishing a strong presence on the platform (YouTube Gold Play Button).
Social media Editor
02.2017 - 03.2018 |Mail.ru Group
.
- launched a music showcase with playlists of various genres and categories; - launched the official chart of the ok.ru website, Ok.Chart, and increased the number of plays to 1 million times a week; - increased the average number of playlists plays up to 10 million times a month, and the number of users - up to 200 thousand per month.
Music Editor
02.2014 - 10.2018 |Capital FM
.
- organisation of the music base for the Capital FM relaunch. - generation of music playlists in the Power Gold program; - daily search for formatting tracks; - control and preparation of broadcasting, promotional videos; - controlling the release of advertising / sponsorship videos / promotional videos on air; - automatization of the on air processes.

Educational background

Marketing
since 2020 - Till the present day
Moscow Finance and Law Academy

Languages

RussianNativeEnglishUpper Intermediate