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Registration: 23.01.2024

Sundus Tariq



Mentioned in the CV and protfolio

Spark Loyalty

Mentioned in the CV


Content Marketing
Digital Data Analysis
Digital Marketing Strategies
Social Media Marketing
Strategic Planning & Implementation

Work experience

Marketing Manager
Repositioning Power Tags for Market Leadership
Spearheaded a comprehensive brand relaunch to shift perception from niche player to industry leader. Developed a new brand identity, messaging platform, and go-to-market strategy. This involved: - Conducting in-depth customer and market research to identify key insights and opportunities. - Collaborating with design and creative teams to develop a compelling brand narrative and visual identity. - Launching a multi-channel marketing campaign to communicate the new brand story and reach target audiences. - Implementing brand training programs for internal stakeholders to ensure consistent messaging and alignment. - Results: Achieved a 30% increase in brand awareness, a 25% boost in website traffic, and a 15% rise in qualified leads within 6 months of launch.
Marketing Manager
Global Domination: Entering New Markets with Strategic Agility
This involved: - Conducting thorough market research and analysis to identify high-potential target markets. - Adapting existing marketing materials and campaigns for cultural relevance and local language needs. - Establishing partnerships with key distributors and resellers in each new market. - Developing localized content and social media strategies to drive brand awareness and engagement. - Results: Successfully entered 3 new markets within 1 year, achieving 20% revenue growth from these markets within the first year of operation.
Marketing Manager
Seamless Synergy: Integrating Online and Offline Experiences
Designed and implemented a data-driven omnichannel marketing campaign to bridge the gap between online and offline customer journeys. This involved: - Defining customer segments and developing personalized omnichannel journeys for each segment. - Utilizing marketing automation tools to trigger targeted email and SMS campaigns based on online and in-store behavior. - Implementing cross-channel promotions and incentives to encourage online-to offline and offline-to-online conversion. - Optimizing website and in-store experiences based on customer data and feedback. - Results: Generated a 15% increase in online sales, a 10% increase in in-store sales, and a 20% rise in customer retention rate within a year.
Cheif Marketing officer
since 07.2022 - Till the present day |Alot of i have mentioned them in my CV.
Mentioned in cv
Everything is mentioned in CV in detail.
Head of Digital Media Marketing / Performance Marketing / Team Lead
since 04.2022 - Till the present day |Progressive Marketing
- Proficient in utilizing email marketing platforms like Mailchimp, Active Campaign, Sendinblue (now Brevo), and Constant Contact, and well equipped with marketing automation tools. - Expert in design principles, copywriting, and content creation for brand marketing and email campaigns. - Experienced in conducting A/B testing, analyzing email metrics, and generating performance reports. - Up-to-date knowledge of current marketing trends, best practices, and emerging technologies in brand and email marketing. - Developing and implementing digital advertising campaigns aimed at increasing brand awareness, driving website traffic, and boosting sales to maximize revenue. - Managing project staff, timelines, and budgets to ensure the efficient execution of digital marketing initiatives. - Reviewing and proofreading all digital content, such as blogs, social media content, advertisements, and website copy, to optimize messaging for revenue generation. - Conducting meetings with the marketing and design teams to define advertising strategies and requirements that will drive high revenue. - Performing market research, including A/B testing, to guide the digital marketing strategy and identify tactics that yield the highest revenue. - Ensuring the efficiency and optimization of the digital ecosystem through strategies like search engine optimization (SEO), search engine marketing (SEM), and social media optimization (SMO). - Supervising and managing all digital activities, including websites, e-commerce platforms, and social media channels, with the goal of generating high revenue. - Monitoring and interpreting digital analytics to identify revenue-driving opportunities and make data-informed decisions. - Generating and presenting digital marketing reports and analyses that provide insights and recommendations for optimizing revenue generation.
Head of Digital Media Marketing / Performance Marketing
01.2019 - 04.2022 |Interlink Advertising Agency
- Meeting with the marketing and design teams to define advertising strategies and requirements. - Conducting market research through techniques such as A/B testing to guide the marketing strategy. - Developing and implementing digital advertising campaigns to increase brand awareness, website traffic, and sales. - Managing project staff, timelines, and budgets. - Reviewing and proofreading all digital content such as blogs, social media content, advertisements, and website copy. - Ensuring the efficiency and optimization of the digital ecosystem through SEO, SEM, and SMO. - Supervising and managing all digital activities including websites, e-commerce, and social media. - Monitoring and interpreting digital analytics. - Generating and presenting digital marketing reports and analyses for feedback. - Keeping abreast of the latest consumer and marketing trends and advancements in technology. - Creating and executing a strong performance marketing strategy & execution plan. - Developing and managing digital prospecting and remarketing campaigns. - Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC. - Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels. - Identifying and testing new channels to continue to meet or exceed established critical metrics. - Working closely with the management to share funnel conversion improvement ideas, feedback & present results. - Measured and report on performance, and assess these against goals such as ROI and KPIs. - Optimized spend and performance based on trend insights. - Brainstormed new creative growth strategies. - Plan, execute, and measure experiments and conversion tests. - Created landing pages and optimize user experience by collaborating with internal teams. - Evaluate end-to-end customer experience using analytical ability, looking across multiple channels.
Digital Media Marketing Manager
01.2015 - 01.2018 |Qrg Technologies
- Employed social media strategies to promote companies' products and services. - Established and retained excellent working relations with clients to handle and resolve grievances regularly. - Supervised and retained daily and monthly revenue records and presented reports to the management. - Played a key role as the part of the team and designed entire digital wing for the organization, which helped the company to bring in new clients. - Conceptualized, imitated and implemented companies' social media strategy. - Developed brand awareness and composed online content. - Managed Facebook, Instagram, Google ads and blog accounts. - Designed, created and managed web-based ad campaigns. - Analyzed reviewed and reported on promotional campaign effectiveness to maximize results.
Digital Media Marketing Manager
04.2014 - 12.2015 |Aodour
- Absorbed all marketing assignments from a 50% reduction in marketing department. - Lead corporate re-branding on all social platforms, sales material and internal marketing and sales materials. - Collaborated with SEO team to optimize and implement overall digital marketing campaign. - Measured ROI of existing social media and accordingly optimized tactics to boost ROI. - Remodeled and clarified monthly social media reporting to increase focus on key, actionable metrics. - Created and implemented system that improved analytic views from 1,000 to 2,0000 per month in 6 months.

Educational background

2012 - 2016


EnglishUpper IntermediateUrduAdvanced