As mentioned in resume

● Design Brand Initiatives for the various companies under UNIC umbrella including logo design, social media creatives, packaging design, white papers and website creatives. ● Extend the web designs into functional prototypes in Go High Level Software. ● Create extensive marketing material for various industries including nutritional supplements, information technology, artificial intelligence, marketing and education software.

● Lead all branding initiatives including marketing and advertising materials for company website, ebooks and several international dental magazines. ● Execute design for all packaging materials for AdDent, maintaining brand recognition and uniqueness for each product packaging at the same time. ● Create and manage design for all corporate communications and company identity.

● Lead a team of 5 designers and interns in creation of OneBook web app and mobile app designs, with a 'Mobile First' approach. ● Manage, mentor and inspire the team of UX designers, providing design direction and push forward the quality of the work. ● Provide ongoing performance feedback and career management of the team. ● Collaborate cross-functionally with product management, engineering, user research and content to ensure a smooth product development process. ● Identify and troubleshoot UX problems (e.g. responsiveness). ● Contribute to the creation of company brand guide and design system. ● Work with product managers to define product design research and product test roadmaps.

● Played a pivotal leadership role within the user experience design practice and across the digital strategy teams. ● Partnered with digital strategy leads and other stakeholders in technology, marketing and business to understand their unique goals, objectives and challenges. ● Assisted management in requirement gathering, research and user testing. ● Managed and oversaw division of work and allotment to junior designers. ● Gained proficiency in minimizing the learning curve of the tool and to increase accuracy and efficiency by reducing clicks to complete a task, without reducing usefulness. ● Helped translate the business requirements and process flows into usable, flexible digital applications. ● Liaised with the technical teams to ensure that all solutions work within the technical framework, performance requirements and standards. ● Worked to understand motivation and behaviors of end users and its influence to the product.

● Conducted research to establish a site structure and flow for the Air India website. ● Used several research methods for web, digital and interactive product research including Defining target audiences, Ethnographic research, Qualitative and Quantitative Research, Information Architecture, Persona analysis – Primary and Supporting Personas, Task analysis, User analysis, Summarize Findings, Distributing to Stakeholders. ● Gained knowledge and deep level expertise on brand identities, corporate identities, corporate communications and branding terms for several products and services.

● Designed a new interface for the MSU Human Resources public website and created the visual design of entire project. ● The eHR Initiative: Developed a status site and worked with the layout and design of online forms for employment at MSU. ● Designed the web site to support the organization's goals relative to external communication.