Ekaterina Bublik
Portfolio
Experian Consumer Services / Costa Mesa
• Launched, trafficked, monitored and optimized 50 campaigns using DoubleClick, Tune, and Cake third-party ad serving platforms for Experian and Free credit report brands. • Provided QA and troubleshooting support for ad tags and campaigns. • Created mobile app tracking links for the mobile app. • Acted as the liaison between marketing and the internal creative department to submit, organize, QA and distribute new creative assets across internal teams. • Led cooperation and communication with the publisher digital teams, publisher sales teams, agency/advertiser and solutions vendors regarding campaigns, and creative or reporting issues. Trained fellow team members. • Built, run, analyzed and distributed ad serving platform reports to monitor performance, communicate insights/trends, conducted validation, and proactively diagnosed any issues.
Enter Capital
• Developed, implemented, tracked and optimized digital marketing campaigns across all digital channels (email, social media, SEO, digital advertising). • Measured and reported performance of all digital marketing campaigns, and assessed against goals using Google Analytics & AdWords, LinkedIn Insights. • Managed email campaign set up, validation, execution, and testing through Hubspot & MailChimp. • Set up campaign workflows, A/B testing and triggers in the marketing automation platform. • Identified trends and insights, and optimized budget and performance based on the data intelligence. • Created reporting dashboards and/or custom reports for improved campaign performance. • Worked with support resources to resolve technical issues related to email templates, list segmentation and other aspects of email execution.