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Registration: 19.05.2024

Fumiaki Kobayashi

Skills

SQL
Python
Pandas
Numpy
Plotly
R
CausalImpact
BI
Looker Studio
DBT
DBT Cloud
Dataform
Git
GitHub
GCP
BigQuery
Cloud Composer
Airflow
Terraform
CI/CD
Extract
Transform
Load
ETL
Lightgbm
Word2vec
AutoML Tables
Vertex AI
Google Analytics
Google Tag Manager
Microsoft Ads
Data Operations

Work experience

Analytics Engineer
since 04.2024 - Till the present day |NDA
SQL, Python, Git, CI/CD, Terraform, Google Analytics
Manager / Analytics Engineering
03.2023 - 03.2024 |MonotaRO Co.
SQL, Python, Git, CI/CD, Terraform, Google Analytics, DBT
● Manage 7 members including data analysts, data scientists and digital marketing specialists, transforming them into tech-driven marketing team with designing data pipeline architectures and conducting training sessions. ● Effectively engage with diverse stakeholders, including directors, executives, and ad publishers, to align marketing strategies with business objectives. ● Build company’s new marketing strategy with more detailed-analysis of high LTV customer’s behavior, leading discussion with executives. ● Execute comprehensive data strategy with DBT ensuring data quality and enhancing reliability of marketing operations.
Team Lead / Data Analyst
02.2021 - 03.2023 |MonotaRO Co.
SQL, Python, Git, CI/CD, Terraform, Google Analytics
● Lead 5+ team members and collaborate with engineers and data scientists for transforming insights into improvement of marketing performance. ● Increase user registration from channel by 20% by implementing machine learning model and predicting advertising performance. ● Forecast sales of whole company both daily and yearly and provide CMO and CEO with insights. ● Proposed new cost allocation plans on entire marketing channel by estimating customer lifetime value. ● Lead discussion with marketing teams on associated companies in USA, UK, Korea and India.
Data Analyst
04.2019 - 01.2021 |MonotaRO Co.
SQL, Python, Git, CI/CD, Terraform, Google Analytics
● Improved advertising performance by analyzing billions of rows of data by SQL. ● Calculated lifts of non-RCT advertising test by causal Impact package. ● Created large data marts for customer analysis which are used by whole company. ● Implemented fully automated reporting pipelines together with engineers by reorganizing unstructured 1000+ rows of queries.

Educational background

Economics
2017 - 2018
Institute of Economic Studies
Economics (Masters Degree)
2017 - 2019
Kobe University
Physics (Bachelor’s Degree)
2013 - 2017
Kobe University

Languages

JapaneseNativeGermanIntermediateEnglishUpper Intermediate