Remote SMM Specialist – Social Media Strategy for Fashion Production

A fast-growing digital marketing agency is seeking a freelance SMM Specialist to lead the development of a social media strategy for a sewing production project. Working closely with a content manager, you’ll be responsible for shaping the online presence of a niche fashion production brand—building engagement, increasing reach, and aligning social efforts with business goals. This is a flexible, remote opportunity with engagement on request for a few hours per month—perfect for experienced social media professionals managing multiple clients or seeking a steady side project. Key Responsibilities - Analyze and optimize existing social media profiles for branding, clarity, and conversion. - Develop a comprehensive SMM strategy tailored to the sewing and fashion production niche. - Collaborate with the content manager to align visual and written assets with platform best practices. - Monitor trends and propose creative ways to engage the target audience. - Recommend tools, content plans, and schedule formats that suit the brand’s goals. - Offer consulting support and guidance on implementation when needed. Requirements - Proven experience in SMM across diverse projects, preferably within agencies or freelance roles. - Solid understanding of social media promotion principles (algorithms, reach, audience targeting). - Proficiency in visual content creation tools such as Canva, Adobe Express, or similar. - Ability to work independently and manage responsibilities without micromanagement. - Strategic thinking with a sense of branding, aesthetics, and messaging. - Availability during GMT+3 timezone when needed (flexible, project-based commitment). Nice to Have - Previous work with fashion or production-based brands. - Knowledge of Instagram Reels, Pinterest, and TikTok promotion mechanics. - Familiarity with content planning tools like Buffer, Later, or Planoly. - Ability to write or edit captions with brand tone in mind. Why Join Us - Join a professional digital marketing team where your creative input will have a direct and measurable impact. - You’ll get the flexibility to manage your time while helping to craft the public voice of a growing fashion production brand. - If you're an independent, detail-oriented SMM specialist who loves niche branding—this is your chance to contribute without long-term commitments.