Senior SEO Specialist for Healthcare Project

Our organization is transforming healthcare accessibility through innovative digital solutions, and we require a seasoned search optimization expert to ensure our platform reaches its intended audience effectively. This opportunity allows you to make a significant impact in the healthcare sector while implementing advanced digital marketing methodologies in a remote work environment. Key Responsibilities - Formulate and implement comprehensive SEO strategies tailored specifically for healthcare services to improve organic rankings and drive qualified traffic. - Conduct thorough keyword research utilizing industry-leading tools such as SEMrush, Ahrefs, and Google Keyword Planner to identify high-value search terms within the healthcare sector. - Perform regular technical SEO audits to identify and resolve performance issues affecting website visibility and user experience. - Execute sophisticated on-page and off-page optimization techniques, including structured data implementation, content enhancement, and ethical link acquisition. - Analyze website performance using Google Analytics 4, Google Search Console, and specialized SEO platforms to track KPIs and identify growth opportunities. - Collaborate with content marketing specialists to develop medically accurate, SEO-optimized content that addresses user intent and healthcare-specific queries. - Design and manage A/B and multivariate experiments to systematically improve conversion rates and engagement metrics. - Create detailed performance reports for stakeholders, effectively communicating SEO impact, ROI, and strategic recommendations. - Monitor algorithm updates and evolving search engine guidelines to maintain compliance and effectiveness of all optimization efforts. - Oversee SEM campaigns when necessary, managing budgets and implementing best practices to complement organic search initiatives. Required Skills and Qualifications - Bachelor's degree or higher in Computer Science, Digital Marketing, or relevant field. - Comprehensive understanding of Google's current search algorithms (including recent updates), ranking factors, and contemporary SEO best practices. - Demonstrated expertise in technical SEO, including site architecture, schema markup implementation, Core Web Vitals optimization, and mobile-first indexing. - Advanced proficiency with SEO tools including SEMrush, Ahrefs, Screaming Frog, and Google Search Console. - Working knowledge of HTML, CSS, and JavaScript to effectively communicate with development teams and implement technical recommendations. - Experience with paid search platforms such as Google Ads, and familiarity with campaign management tools like Click Equations, Marin, Kenshoo, or Search Ignite. - Strong analytical capabilities with expertise in Google Analytics 4, data visualization tools, and the ability to extract actionable insights from complex datasets. - Proven track record of successful A/B testing methodologies and conversion rate optimization for healthcare or similar websites. - Excellent communication skills with the ability to translate technical concepts for diverse stakeholders. Nice to Have - Experience specifically within healthcare, medical, or pharmaceutical industry SEO. - Experience with enterprise-level CMS platforms and content optimization at scale. Why Join Our Team Become part of a forward-thinking healthcare initiative that values digital excellence. You'll apply your SEO expertise to meaningful work that improves healthcare accessibility for thousands. We offer competitive compensation, fully-remote work arrangements, continuous professional development opportunities, and the chance to define SEO strategy for an innovative healthcare platform.