Remote Head of Marketing | Digital Sales & Growth Strategy Expert

Introduction We are seeking an accomplished Head of Marketing to drive our digital growth strategy and transform our online sales performance. In this remote leadership role, you will oversee all marketing initiatives, optimize conversion funnels, and implement data-driven strategies to enhance our market position. This opportunity combines strategic thinking with tactical execution to deliver measurable business results across global markets. Key Responsibilities - Strategic Sales Management: Develop and execute comprehensive strategies to drive online sales growth and increase profitability across digital channels by at least 20% year-over-year. - Budget Planning & Execution: Create, manage, and optimize marketing budgets with clear ROI tracking mechanisms, ensuring efficient allocation of resources across channels and campaigns. - Campaign Development: Conceptualize, launch, and coordinate promotional campaigns and marketing activities aligned with business objectives and seasonal opportunities. - Multi-channel Communication: Initiate and oversee strategic Push/SMS/Email marketing campaigns with A/B testing methodologies to maximize engagement and conversion rates. - Performance Analysis: Conduct comprehensive evaluations of marketing initiatives using advanced analytics platforms, producing actionable insights and ROI measurements for stakeholders. - Product & Pricing Optimization: Implement data-driven assortment planning and dynamic pricing strategies to maintain competitive edge while maximizing margins. - Conversion Rate Enhancement: Deploy sophisticated personalization techniques and journey mapping to improve funnel conversion rates at each customer touchpoint. - Competitive Intelligence: Establish systematic monitoring of competitors' activities, market trends, and industry developments to inform strategic decision-making. - Growth Innovation: Identify and capitalize on emerging marketing channels, technologies, and approaches to create sustainable growth opportunities. Required Skills & Experience - Marketing Leadership: Minimum 5+ years of experience in senior marketing roles, with demonstrated success in driving digital sales growth and team management. - Advanced Analytics Proficiency: Excellent knowledge of MS Excel, Google Analytics 4, and business intelligence tools for data-driven marketing decisions. - Communication Excellence: Outstanding written and verbal communication skills, with the ability to influence stakeholders and present complex concepts clearly. - Digital Marketing Expertise: Comprehensive understanding of current digital marketing channels, attribution models, and performance optimization techniques. - Budget Management: Proven experience in planning and efficiently administering substantial marketing budgets with clear ROI accountability. - CRM & Marketing Automation: Hands-on experience with modern CRM systems (Salesforce, HubSpot) and marketing automation platforms. - Strategic Thinking: Ability to develop integrated marketing strategies that align with business objectives and deliver measurable results - Performance Marketing: Demonstrated success in implementing and optimizing performance-driven marketing campaigns across multiple channels. - Technical Aptitude: Understanding of marketing technology stack integration and data flow management between systems. Nice to Have - E-commerce Expertise: Previous experience in online retail, marketplace, or e-commerce sectors. - MarTech Deployment: Experience implementing and optimizing marketing technology solutions for improved efficiency and results. - A/B Testing Mastery: Advanced knowledge of statistical testing methodologies and implementation across marketing touchpoints. - SEO/SEM Proficiency: Deep understanding of current search engine algorithms and paid search optimization strategies. - AI & Machine Learning: Familiarity with AI applications in marketing, including predictive analytics and automated optimization. - Global Marketing Experience: Background in managing marketing initiatives across multiple regions with cultural sensitivity. Why Join Our Team As our Head of Marketing, you'll have the autonomy to shape our growth trajectory while working with a forward-thinking team committed to innovation. We offer competitive compensation, continuous professional development opportunities, and the flexibility of remote work. Join us to make a significant impact on our business while advancing your career in digital marketing leadership.