Senior B2B Marketing Assistant | Remote | SEO, HubSpot & Content Expert

We're seeking an accomplished B2B Marketing Assistant to join our forward-thinking remote team. In this multifaceted role, you'll leverage your expertise in SEO, social media marketing, and marketing automation platforms like HubSpot and MailChimp to elevate our B2B marketing initiatives. Operating at the intersection of digital strategy and project execution, you'll implement sophisticated campaigns that generate qualified leads while nurturing valuable business relationships. This position offers the exceptional opportunity to collaborate directly with our CEO and specialized marketing experts on diverse, high-impact projects.

Key Responsibilities:

- Coordinate and support comprehensive marketing projects, including meticulous documentation preparation, milestone tracking, and delivering analytical reports to key stakeholders.

- Conduct thorough market research and manage complex data sets, including customer analytics, competitor intelligence, industry trends, and targeted company contact databases.

- Configure and maintain advanced digital marketing tools, including HubSpot CRM (2023 version), MailChimp email automation sequences, Google Analytics 4, and other contemporary marketing technology platforms.

- Oversee content marketing initiatives, including rigorous proofreading for technical accuracy and brand consistency, strategic publishing across appropriate channels, and performance tracking.

- Support specialized marketing teams with SEO implementation, including systematic keyword research, on-page optimization, technical SEO audits, and structured data markup for enhanced search visibility.

- Assist with targeted social media marketing campaigns across relevant B2B platforms (LinkedIn, Twitter, etc.), including content calendar management, post creation, and engagement analysis.

- Work directly with the CEO on strategic marketing initiatives, providing actionable insights based on data analysis and recommendations for process improvements.

Required Skills:

- 3+ years of experience in B2B marketing roles, with demonstrated project coordination abilities and successful campaign execution history.

- Advanced knowledge of marketing automation platforms, particularly HubSpot (certification preferred) and MailChimp, including experience setting up workflows and performance tracking.

- Practical understanding of SEO principles and best practices, including familiarity with tools like SEMrush, Ahrefs, or Moz for keyword research and competitive analysis.

- Proven experience with social media marketing strategies specifically for B2B audiences, with understanding of platform-specific approaches and content formats.

- Strong analytical skills, with experience in marketing data collection, analysis, and creating actionable reports that inform strategic decisions.

- Excellent written and verbal communication skills, with keen attention to detail for content proofreading and ability to maintain consistent brand voice.

- Self-motivated work ethic, with the ability to manage multiple projects in a remote environment while meeting deadlines and quality standards.

- Proficiency with Google Analytics 4, Google Workspace, and Microsoft Office suite for collaborative project management and data analysis.

Nice to Have:

- HubSpot Marketing Software Certification or similar industry credentials demonstrating platform expertise.

- Experience with CRM management and sophisticated lead nurturing campaigns across multiple touchpoints.

- Knowledge of basic HTML and CSS for content management systems and email template customization.

- Familiarity with marketing project management tools such as Asana, Monday.com, Trello, or similar platforms.

- Experience with PPC advertising platforms such as Google Ads, LinkedIn Ads, or other B2B-focused paid media channels.

- Background in graphic design or basic video editing for content creation that aligns with marketing objectives.

- Additional language skills, particularly for international B2B markets and cross-cultural marketing initiatives.

Why Join Our Team:

Join a progressive company where your marketing expertise will directly impact business growth and market positioning. We offer a flexible remote work environment, opportunities for professional development, and collaboration with industry experts. Your contributions will be valued and visible, with direct access to leadership and the ability to shape our marketing strategy. This role provides excellent career advancement potential for a motivated B2B marketing professional seeking to expand their skillset across multiple disciplines.