Senior Marketing Analyst for Trading Products | Remote Role

Are you a data-driven marketing professional who thrives on turning complex analytics into actionable business strategies? Our innovative fintech company is seeking an experienced Marketing Analyst to strengthen our trading product brand and accelerate client acquisition through sophisticated data analysis and marketing optimization techniques.

About The Role

As our Marketing Analyst, you'll serve as the analytical backbone of our marketing initiatives, leveraging advanced tools and methodologies to extract meaningful insights from campaign data across multiple channels. This fully remote position offers the opportunity to make significant impact on our global marketing strategy through data-informed decision making.

Key Responsibilities:

- Conduct in-depth analysis of marketing performance across mobile applications, web platforms, and traditional channels to identify optimization opportunities and growth trends.

- Measure and evaluate ROI of diverse advertising campaigns, ensuring optimal budget allocation and maximum marketing impact.

- Develop and maintain comprehensive reports on critical marketing KPIs, including lead generation metrics, conversion rates, client acquisition costs, and retention statistics.

- Monitor and optimize budget distribution across paid advertising channels, ensuring cost-efficiency while maximizing performance outcomes.

- Execute thorough competitive research and benchmark analysis to identify market positioning opportunities and competitive advantages.

- Collaborate with cross-functional marketing teams to develop data-backed strategies for new client acquisition and retention.

- Research and implement improvements to tracking systems and analytics frameworks to enhance data collection, analysis capabilities, and reporting accuracy.

- Design intuitive dashboards that effectively visualize marketing performance and customer journey metrics for stakeholder presentations.

- Identify emerging patterns in customer behavior and market trends to inform strategic marketing decisions.

Required Qualifications:

- Minimum 3+ years of professional experience as a Marketing Analyst or equivalent role with demonstrated analytical expertise.

- Advanced proficiency in MS Excel, including complex data modeling, pivot tables, statistical functions, and visualization techniques.

- Expert-level knowledge of Google Analytics 4, including implementation of enhanced measurement, custom events, and advanced attribution modeling.

- Proven experience with mobile tracking platforms, particularly Adjust, with knowledge of attribution models, cohort analysis, and engagement metrics.

- Strong competency in business intelligence solutions including QlikView, Tableau, or Power BI for data visualization and insights generation.

- Practical understanding of OLAP Cubes, multidimensional data structures, and data warehousing principles.

- Comprehensive knowledge of digital marketing channels, including SEM, SMM campaign strategies, and current SEO best practices.

- Exceptional analytical thinking with ability to translate complex data patterns into actionable marketing recommendations.

- Excellent communication skills for presenting technical findings to diverse stakeholders.

Nice to Have:

- Working knowledge of SQL for querying marketing databases and extracting custom datasets.

- Python programming experience for advanced data analysis, predictive modeling, and automated reporting workflows.

- Experience in financial services, trading platforms, or fintech sectors.

- Familiarity with statistical analysis techniques and A/B testing methodologies.

- Experience with customer segmentation and lifecycle marketing analytics.

- Professional certifications in Google Analytics, Google Ads, or other marketing platforms.

Why Join Our Team:

As our Marketing Analyst, you'll drive data-informed decisions that directly impact business growth in the dynamic trading products market. We offer a progressive remote work environment with flexible scheduling, competitive compensation package, continuous professional development opportunities, and collaboration with talented marketing professionals across global markets. Your analytical insights will directly shape our strategic direction and contribute to our market leadership position.